London, 1 August 2025 — Areté Market Research is pleased to announce that Samir Balić has joined the company as a business partner.

Samir brings extensive experience in healthcare market research, most recently serving as Director of Business Development at Survey Healthcare Global (now Konovo), where he achieved exceptional results over a five-year period. His proven track record of building and maintaining strong client relationships across global markets – spanning Asia, Australia, Europe, the US, and Canada – enhances Areté’s international reach while maintaining the boutique, personalised approach that defines the company.

Earlier in his career, he held a commercial leadership role at OMR Globus, where he consistently exceeded sales targets and secured the organisation high-value clients. 

Antonio Tropea, Founder and Managing Director of Areté, commented: “I’m thrilled to welcome Samir as a partner. His expertise in global business development and his commitment to building long-term, trusted relationships makes him a perfect fit for Areté’s culture of excellence. This partnership strengthens our ability to serve our clients while staying true to our founding principles.” He continued: “I founded Areté with the belief that healthcare fieldwork should be run with care, precision, and the highest standards. Bringing Samir on board strengthens our ability to grow without losing our identity. We share the same values, and I’m proud to welcome him as a partner.”

Speaking about the partnership, Samir added: “I’m excited to join Areté and contribute to their mission of delivering unmatched care, passion, and precision to healthcare research. The company’s boutique approach and commitment to excellence aligns perfectly with my experience in building meaningful client relationships and expanding reach in the healthcare research sector.”

Areté Market Research specialises in healthcare data collection across multiple domains, including real-world data studies, MedTech research, and qualitative research, supported by a carefully curated expert medical community. The company’s approach combines advanced technology with human expertise, ensuring that clinical nuance meets research rigour in every project.

This marks a new chapter for Areté, one that builds on what we have already achieved in a short time and looks firmly to the future.

About Areté Market Research
Inspired by the ancient Greek concept of Areté (pursuit of excellence), Areté Market Research brings unmatched care, passion, and precision to healthcare data collection. As a boutique partner, the company combines advanced technology with human expertise to deliver tailored, high-quality solutions that make a real difference in healthcare research.